4 Reasons why Avant-Garde Optometry is the best in Frisco

We are a new age practice and we are throwing out the old ideas of you work because you have to, you keep your head down and work until you can’t take anymore. We embrace several innovative ideas for how to succeed and thrive in 2018.

1) We believe in the ‘The Happiness Advantage’.

The Happiness Advantage was written by Shawn Achor and has inspired Avant-Garde Optometry to live by the principles. Achor talks about how happier people lead more successful lives, think of more creative solutions and are obviously much more fun to work with. Who doesn’t want to go to a doctor’s office with happy people? Because happiness actually takes great effort and takes a deep desire within, Avant-Garde takes it’s time to hire (in order to find the right fit).

2) We actively work on our EQ or Emotional Intelligence.

‘Emotional Intelligence’ was written by Travis Bradberry and Jean Greaves and Avant-Garde takes these ideas very seriously. This book stresses that being in tune with your emotions and frustrations along with being in tune with others emotions and frustrations will help you to better disseminate your ideas and help the group as a whole. Though most or all doctors’ offices care for their patients, Avant-Garde works tirelessly to find new ways to help and make new suggestions to our patients. We always tell our patients, we are a transparent company, we never try to hide and deceive anyone.

3) Gratitude is the attitude

Because we are a locally run business built from the ground up, we have an unflinching gratitude towards all our patients. We know your business pays our bills and helps us grow in the community. Dr. Yee knew she did not want to open a franchise or corporate run office, but realized it would be years before she saw the volume of a Texas state Optical or a Lenscrafters. We follow leaders such as Jen Sincero, Gabrielle Bernstein, and Gary Vaynerchuk whenever we feel out of alignment with our gratitude towards our powerbase, you.

4) Styling our patients inspire us

If you have ever been to our business, most people notice one thing immediately, that our optical is very unique. You will rarely see patients walking around without the aid of a stylist. Every frame in our business was handpicked by everyone who works at Avant-Garde. When we look at frames we like to imagine the type of man or woman who would look best in each frame. A few bestsellers line the walls of Avant-Garde but most frames are in exuberant colors or beautiful shapes. When patients walk in the first question we ask is ‘tell me about yourself? What’s your style? Can you see yourself wearing anything unique?’ When we style patients in a frame that fits their face and personality perfectly, we get inspired.

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